Contributed by Cecil Ledesma
In its essence, leadership in an organizational role involves (1) establishing a clear vision, (2) sharing (communicating) that vision with others so that they will follow willingly, (3) providing the information, knowledge, and methods to realize that vision, and (4) coordinating and balancing the conflicting interests of all members or stakeholders. A leader comes to the forefront in case of crisis, and is able to think and act in creative ways in difficult situations. Unlike management, leadership flows from the core of a personality and cannot be taught, although it may be learned and may be enhanced through coaching or mentoring. I'm here and ready to lead.
Guest post by Corinne Federici
Scoring 45 minutes on the stage at an important industry event (paid or unpaid) is a win. These days, that’ll get your company in front of 20-100 people, on average. We’re big believers in quality over quantity, so if you’re standing in front of the only people you care about, mission accomplished. For most – that’s not the case.
Here are a handful of ideas to expand your reach and fuel lead gen, with very little “extra” effort:
- Create an on-demand Webinar. The presentation already exists; make it available on your website to non-event attendees (registration required to capture leads). Email outreach to customers and prospects drives downloads.
- Capture it on camera. Cut it down to 3-4 short (60-second) videos and post to YouTube and your site; embed links to drive traffic/SEO. (Convert to podcasts and post audio-only versions.)
- Provide a sneak peak on SlideShare. Post 3-4 slides that make readers want more; link to your on-demand Webinar presentation; capture more leads.
- Blog. Serve up the most compelling points from the presentation, share any interesting questions attendees raised and tie it into the broader theme at the event. Always, always embed links to hold the campaign together.
- Tweet it all. Before, during and after the event. Promote the live presentation, the bite-sized videos, the webinar, the slides on SlideShare and your blog.
A single speaking opportunity should be much more than 45 minutes of fame.
Contributed by Cecil Ledesma
I believe it is not just a logo or a name that establishes a company’s identity, but rather a collection of feelings, attributes, promises and expectations that a name symbolizes. Much like a human relationship, a brand should meet expectations, deliver on its promises and remain true to its ideals in order to build trust. I strive each day to reflect my core values to inspire, share, evolve and exceed; all the while, maintaining a “100% jerk free” policy. Leadership is in my blood and carved in my DNA. These next 10 years will be my time to lead. Who knows I might be the next captain of your Sales organization. Get to know me here.
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